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Ep. 11 Buy low, sell high

John Ratliff started Appletree Answers in a spare bedroom of his house in 1995 and by 2012 had grown it to 650 employees and 24 locations when he decided it was time to sell.

John Ratliff was able to scale Appletree Answers by buying small competitors for around 3 times EBITDA using borrowed money. He quickly went from 1 to 650 employees in less than twenty years while his EBITDA went from nothing to more than $5 million a year.  Then one day, he got a call from a strategic acquirer that would change his life forever.

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Dean Renfro
I help people leverage their time, energy and resources to empower them to create the kind of life they want with a proven, time tested system built on the power of story, the simplicity of sharing, principle of multiplication and the opportunity to leave a legacy for the future.