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Ep. 38 Selling Your Company vs. Selling Your Product

Natalie Susi started Bare Organic Mixers to supply low-cal cocktail mixers to bars and restaurants in southern California. Susi got her product into 300 locations before she decided to sell her company to a strategic acquirer in the organic foods industry. In order to maximize her take from the sale, Susi had to decide whether she was offering an acquirer the chance to buy her company or her product.

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Dean Renfro
I help people leverage their time, energy and resources to empower them to create the kind of life they want with a proven, time tested system built on the power of story, the simplicity of sharing, principle of multiplication and the opportunity to leave a legacy for the future.
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